CetoLogic Introduces pALMs, an Asset Liability Management Solution

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‘What if’ modeling helps banks evaluate the impact of changes
on any asset or liability to manage risks and maximize profits

ATLANTA, June 15, 2015 – CetoLogic, a leading provider of software and analytics for financial institutions and retailers, announced the availability of pALMs, a web-based asset liability management simulation software that provides accurate and detailed analysis asset-by-asset and liability-by-liability. This level of in-house insight enables banks to accurately evaluate the impact of changes on any asset or liability to project balance sheet performance.

In today’s challenging and unprecedented economic environment, community banks need quick an unimpeded access to interest rate, liquidity and market risk scenarios. As a Software as a Service (SaaS) solution, pALMs imports data from a bank’s current general ledger, loan, deposit and investment systems to perform real-time simulations that predict the effects of new products or rate and volume changes on the balance sheet. The flexibility of user-defined stress testing enables banks to analyze risks under any potential market condition, prior to making critical investment decisions.

pALMs’ comprehensive balance sheet analytics provide banks with unlimited ‘what if’ simulations and reports that they can review on-demand from their desktop, with batch processing on any desired schedule. pALMs features detailed accounting, management summary, graphical presentation, budget planning and market valuation reporting. Banks can easily view and print detailed and graphical summary reports, import and export data and analyze investment alternatives and model multiple swap scenarios within the cloud-based pALMs platform.

“ALM is often the most under-utilized function within a bank’s risk management processes, which is a costly omission that could leave millions of dollars on the table due to missed opportunities in balancing asset and liability’s risks and returns,” said Douglas Ceto, president and CEO of CetoLogic. “With pALMs, as an in-house solution, banks can balance their assets and liabilities more accurately and effectively to maximize return while mitigating risks, giving these institutions the edge they need in today’s challenging credit market conditions and growing net interest margins.”

About CetoLogic
Atlanta, Ga.-based CetoLogic provides software solutions and analytics to financial institutions and retail organizations. CetoLogic proudly services the needs of more than 1,500 clients in 50 states and Canada by providing “Smart Solutions that Make Dollars and Sense.” CetoLogic is the designer of C3 Financial, a web-based cash forecasting and management software. CetoLogic also pioneered Deposit Reclassification, a retail sweep program designed to eliminate reserve balances. CetoLogic’s pALMs is a web-based asset/liability management simulation software that provides accurate and detailed analysis asset-by-asset and liability-by-liability. These solutions improve earnings, efficiencies, risk management and operations.