CetoLogic Expands National Presence With Addition of Banking Industry Veterans Sally Dobinson, Dan Barborich


ATLANTA, April 2, 2014 – CetoLogic, a provider of software and analytics for financial institutions and retailers, announced the addition of Sally Dobinson and Dan Barborich to its business development team.

As consultants, Dobinson will be responsible for establishing new relationships and business development in the Southeast territory, including South Carolina, Georgia, Alabama, Mississippi and Florida, while Barborich will cover the South Central territory, including Oklahoma, Arkansas, Louisiana and Texas. Both will be actively promoting market adoption of the company’s industry leading cash management and predictive analytics solution, C3 Financial.

“CetoLogic prides itself as the industry’s leading provider of cash management technology and predictive data analytics,” said David Austin, vice president of CetoLogic. “As we continue to experience tremendous growth, we are excited to add Sally and Dan to the CetoLogic team and leverage their proven financial industry experience in serving our clients.”

Dobinson previously served as vice president, business banking relationship manager for both Cincinnati, Ohio-based Fifth Third Bank and Atlanta-based SunTrust Bank. Dobinson graduated with a Bachelor of Science from Auburn University.

Barborich, an Army combat engineer veteran, previously served as a personal banker and financial specialist for San Francisco-based Wells Fargo. Barborich holds a Bachelor of Science in Finance from the University of Phoenix.

About CetoLogic

Atlanta, Ga.-based CetoLogic provides software solutions and analytics to financial institutions and retail organizations. CetoLogic proudly services the needs of more than 1,500 clients in 50 states and Canada by providing “Smart Solutions that Make Dollars and Sense.” CetoLogic is the designer of C3 Financial, a web-based cash forecasting and management software. CetoLogic also pioneered Deposit Reclassification, a retail sweep program designed to eliminate reserve balances. CetoLogic’s solutions improve earnings, efficiencies, risk management and operations. For more information about CetoLogic’s solutions, call 1.877.495.0687.