CetoLogic Expands Operations Team with Addition of Four Proven Professionals


ATLANTA, April 14, 2015 – CetoLogic, a leading provider of software and analytics for financial institutions and retailers, has hired four new professionals to join its Operations team, naming Erica Baity as production data analyst; Shannon Cooper as account manager; Gabe Goodwin as senior developer; and Sarah Norris as an implementation consultant for CetoLogic’s C3 Financial cash management solution.

Joining the Operations team as its newest production data analyst, Erica Baity has a diverse background in the database, reporting and file transformation arena. Baity’s previous experience with companies such as Scan Data Solutions, Bellsouth and Kronos has enabled her to work with many different data models over the years, and she will bring that impressive level of expertise to the CetoLogic team.

Shannon Cooper brings more than 14 years of customer service experience to her new role of account manager. Previously, Cooper held engineering and client management positions with Consulate Healthcare, Snapfinger and Radiant Systems, providing her with an accomplished record of issue resolution and customer service.

Gabe Goodwin also joins the Operations team with more than 15 years of experience in the development arena. An experienced software engineer with extensive background in full life cycle development of Software as a Service (SaaS) applications, Goodwin’s previous experience with YearOne and UPS will bring fresh ideas and insights into his new development role.

CetoLogic’s newest implementation consultant for C3 Financial, Sarah Norris brings a strong technical and project management background to the company’s Operations team. During her almost 11 year tenure at Cypress Care, Norris held many different roles, from customer service to one of their top technical project managers.

“I am thrilled to welcome such an impressive, knowledgeable and creative group of professionals to an already great CetoLogic team,” said Douglas Ceto, CEO of CetoLogic. “This is an exciting time for us as we continue to expand our client base and solution set. As the economy continues to grow and interest rates rise, I look forward to forging into 2015 with this new group of talent.”

About CetoLogic
Atlanta, Ga.-based CetoLogic provides software solutions and analytics to financial institutions and retail organizations. CetoLogic proudly services the needs of more than 1,500 clients in 50 states and Canada by providing “Smart Solutions that Make Dollars and Sense.” CetoLogic is the designer of C3 Financial, a web-based cash forecasting and management software. CetoLogic also pioneered Deposit Reclassification, a retail sweep program designed to eliminate reserve balances. CetoLogic’s solutions improve earnings, efficiencies, risk management and operations.