ATLANTA, Oct. 19, 2015 – CetoLogic, a leading provider of software and analytics for financial institutions and retailers, has promoted veteran team member Leanne Ramsey to Director of Marketing and Public Relations. In her new role, Ramsey will be responsible for the planning, development and implementation of all marketing strategies, marketing communications and public relations activities to help achieve CetoLogic’s objectives for its products and services.
Ramsey brings more than 11 years of experience to the CetoLogic team and will continue to leverage that expertise to direct the firm’s marketing, communications and public relations staff. In her previous role as Manager of Marketing and Public Relations, Ramsey managed and delivered all aspects of the business to business marketing mix including branding, messaging, graphic design, campaigns and event management.
Ramsey also previously served as Manager of Marketing and Public Relations for CetoLogic’s sister company, Ceto and Associates, as well as a Consultant, where she implemented and managed revenue enhancement software for financial institutions. Ramsey received a bachelor’s degree in business administration from University of Evansville in Evansville, Ind.
“My experience with CetoLogic has given me the opportunity to synchronize marketing objectives with the company’s overall strategy – a fundamental initiative in helping financial institutions identify opportunities for revenue growth, especially as the economy gains momentum,” said Ramsey. “During my tenure with the firm, I have moved up from an entry-level administrator to my current director position, and I look forward to continuing to play a role in the company’s future success.”
“Leanne’s commitment to CetoLogic has been a vital asset to the company’s success and continued growth,” said Douglas Ceto, President and CEO of CetoLogic. “With Leanne at the helm of our marketing and public relations endeavors, I am confident that CetoLogic’s reputation as a leading provider of software solutions and analytics will only continue to gain momentum within the financial services and retail industries.”
Atlanta, Ga.-based CetoLogic provides software solutions and analytics to financial institutions and retail organizations. CetoLogic proudly services the needs of more than 1,500 clients in 50 states and Canada by providing “Smart Solutions that Make Dollars and Sense.” CetoLogic is the designer of C3 Financial, a web-based cash forecasting and management software. CetoLogic is also responsible for Deposit Reclassification, a Regulation D retail sweep program designed to eliminate reserve balances. CetoLogic’s pALMs is a web-based asset/liability management simulation software that provides accurate and detailed analysis asset-by-asset and liability-by-liability. These solutions improve earnings, efficiencies, risk management and operations.