Renasant Bank

Where: Tupelo, MS

 C3 Financial Cash Points: 1,925

 C3 Financial Dashboard Locations: 158

Client Since: 2016

Challenges

• Excess cash being hoarded across all cashpoints 
• Manual email process for submitting cash orders to the Cash Management Department
• Labor-intensive 10-key entry for each denomination on orders and deposits
• Frequent missed or late orders
• Disorganized cash supply chain and workflow
• Inconsistent methods used to determine order and deposit amounts, lacking a reliable, data-driven approach
• Fragmented process: some branches enter orders manually into the Loomis ICO system, while others rely on the Investment team for denomination breakdowns
• Using a competitive forecasting tool

The Results

• Time Savings: Everyone involved in cash management, spends about 65% less time on cash management activities from ordering to reporting.
• Visibility: Greatly increased visibility into cash trends through in-depth reporting that was previously not available to the Bank.
• Efficiency: Easy – it’s a few clicks and cash is ordered.
• Cash Reduction:48% reduction in cash holdings, resulting in $13.2 million in capital savings.
• Currency Reinvestment: With a 4.5% return, reinvesting the $13.2 million in optimized cash yields $561,000 annually - delivering over 7x the return relative to the platform’s annual cost.
• Partnership: USA based support team with ex-bankers and seasoned client service team members
• Customizable: Per location based on usage, lead times, delivery schedules, volatility, limits, holidays, and special events
• User Friendly: Easy to use for all bank employees involved in currency management.
• Cash Trends: Understand all cash trends for all denominations at all locations.  
• Forecasting Accuracy: Average confidence level per denomination requested by the credit union is 85% and Logicpath accuracy per denomination has been greater at 97.3%.
  
  

The Story

Renasant Bank had been using a competing cash forecasting solution but continued to encounter manual processes and forecasting challenges that hindered efficiency. The turning point came when Renasant acquired another financial institution that was already using Logicpath’s C3 Financial. The contrast in operational efficiency was immediately clear. The acquired bank’s streamlined currency supply chain opened Renasant’s eyes to a more automated, accurate, and strategic approach to cash management.

Motivated by this insight, Renasant made the decision to implement C3 Financial, integrating it seamlessly with FIS Teller Insight and Loomis. This allowed them to automate their forecasting and cash ordering processes, creating full visibility into the entire lifecycle of cash - from the initial forecast, through order creation and assembly, to transportation, delivery, and even deposit forecasting. The result was a connected, transparent supply chain that eliminated guesswork and reduced friction.

As part of their optimization strategy, Renasant set their average confidence level per denomination at 85%, striking the right balance between ensuring availability and minimizing excess. C3 Financial has consistently outperformed that benchmark, delivering forecasting accuracy of 97.3%, giving the team the confidence to operate with tighter, smarter cash controls.

The impact has been significant. Renasant achieved a 22.48% reduction in overall cash on hand, which translated into $13.2 million in freed capital. That capital reinvested at a 4.5% return, generates $561,000 annually, over seven times the cost of the C3 Financial platform.

Beyond the financial outcomes, the transformation drastically improved internal workflows. Teams involved in cash management reported spending roughly 65% less time on related tasks, freeing up resources for higher-value activities and decision-making.

A key component of Renasant’s success has been the strength of their partnership with Logicpath. The U.S.-based support team, made up of former bankers and experienced client service professionals, provided hands-on guidance throughout implementation and continues to offer proactive, responsive support.

To gain deeper insight into Renasant’s success, Logicpath sat down with their Cash Management Team, who shared how the partnership and platform have driven meaningful operational improvements across the organization.

How has Logicpath improved your financial institution’s operations and efficiency?

The branches would input orders into one system then email their deposits to Cash Management. Each order/deposit would be manually keyed in by endpoint then denomination. It was unorganized, dates of service would get missed, and branches would hoard excess cash. The Fedline extract, accuracy in guidance, and one step approval for orders/deposits has been beneficial to our daily operations. Logicpath has made the process more efficient and seamless.

Can you share any specific challenges you were facing before using C3 Financial?

The main challenge we faced was branches ordering large amounts of currency. The amounts were not needed to service are clients. Additionally, there were no set days for service with our cash courier. An email would have to be sent each time a branch had be serviced by our courier. Adding Logicpath has provided a way for us to streamline the cash management process in one location. It gives a clear overview of the daily demand and needs for our branches.

Please describe your experience with Logicpath's client services teams.

Our experience with Logicpath has been consistently positive, great customer service skills, and a wonderful commitment to providing reliable data.

What benefits have you experienced from partnering with Logicpath?

 Since implementing Logicpath, we have seen a positive impact on cash management, improved forecast accuracy, a visible look at cash on the branch level for each individual location, and a reduction in all overall cash for our branches.

What do you MOST appreciate about the partnership with Logicpath? How are we different then your other partners?

The customer service is truly amazing! I wish other vendors would take note and strive to provide the same efficiency.

Any other feedback you can share with Logicpath?

Overall, Logicpath is performing well. It has been a huge asset to our cash management process. Continue to provide innovative improvements further enhance the Bank's positive experience.

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About Renasant Bank

Renasant has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Today, Renasant operates consumer and commercial banking, mortgage and wealth management offices throughout the Southeast. Our success stems from each of our teammates’ commitment to serving and investing in their communities as a way of better understanding the people we serve. At Renasant, we understand you because we work and live alongside you every day.

About Logicpath

Georgia-based Logicpath provides software solutions and analytics to financial institutions and retail organizations. Logicpath has proudly served the needs of more than 2,300 clients in 50 states and Canada by providing “Smart Solutions that Make Dollars and Sense.” The foundation for Logicpath originated in 2008 when the company emerged out of its sister company, Ceto and Associates, as a software solutions company. In 2020, Logicpath was purchased by Loomis Armored, US and remains its own company.