CetoLogic Selects Cheryl Tester as Winner of Mascot Naming Contest, Naming the Company’s Owl Mascot “Sir Benjamin Hoots”


ATLANTA, Oct. 17, 2014 – CetoLogic, a leading provider of software and analytics for financial institutions and retailers, announced that Cheryl Tester, Wire Transfer for Grundy, Va.-based TruPoint Bank, was selected as the winner of its owl mascot naming contest for her creative name submission, “Sir Benjamin Hoots.”

Earlier this year, CetoLogic introduced a friendly, stylized owl as its new logo to support the company’s new brand identity: “Smart Solutions That Make Dollars And Sense.” CetoLogic had not determined a name for its new mascot so the company invited its clients and prospects to submit names for the owl for a chance to win a 32GB Wi-Fi iPad Air.

“We are extremely proud of our owl logo and how it represents our team’s knowledge and wisdom, as well as the sophisticated mathematical algorithms that drive our preeminent inventory forecasting, retail sweep and cash management solutions,” said Douglas Ceto, president and CEO of CetoLogic. “We applaud Cheryl for her incredibly creative submission, ‘Sir Benjamin Hoots’, and we would like to thank everyone who supported our contest.”

TruPoint Bank has been a CetoLogic client since 2006. The bank leverages CetoLogic’s Deposit Reclassification retail sweep solution, converting idle funds into interest-earning income. Deposit Reclassification is a Federal Reserve Board acknowledged practice that reduces reserve requirements by reclassifying transaction accounts as non-transaction accounts, which are not subject to reserve requirements.

About CetoLogic
Atlanta, Ga.-based CetoLogic provides software solutions and analytics to financial institutions and retail organizations. CetoLogic proudly services the needs of more than 1,500 clients in 50 states and Canada by providing “Smart Solutions that Make Dollars and Sense.” CetoLogic is the designer of C3 Financial, a web-based cash forecasting and management software. CetoLogic also pioneered Deposit Reclassification, a retail sweep program designed to eliminate reserve balances. CetoLogic’s solutions improve earnings, efficiencies, risk management and operations.