Southern Bancorp Selects CetoLogic’s C³ Financial for Cash Management


ATLANTA, October 24, 2013 – CetoLogic, a leading provider of coin and currency forecasting solutions today announced that Southern Bancorp based in Arkadelphia, Ark. has selected C3 Financial as the bank’s new cash management application. Leaders at the $1.1 billion asset bank cited C3 Financials ability to efficiently communicate cash orders to the Federal Reserve and user friendly interface as key drivers to their decision.

“Southern Bancorp recognized a need to implement a cash management solution to properly manage our footprint’s cash position as we prepare for interest rate increases,” said Suzanne Dawson, senior vice president retail of Southern Bancorp. “We are impressed with C3 Financial’s capabilities to help us become more efficient with our operations, as well as, the application’s user friendly interface. We believe CetoLogic’s cash management and forecasting expertise will translate into investable cash, greatly improved processes and stronger business intelligence.”

“C3 Financial’s sophisticated forecasting engine, centralized management console and integration abilities make us an ideal fit for Southern Bancorp’s cash management objectives. We believe we can greatly impact cash procedures and controls, while maintaining an even and consistent approach to currency and coin management,” said David Austin, vice president of CetoLogic. “Southern Bancorp will find that C3 Financial is easy, effective and measurable, and has a demonstrated impact on their bottom line. We are excited to partner with such a well-respected bank.”

About Southern Bancorp

Headquartered in Arkadelphia, Ark., Southern Bancorp is one of the largest and most profitable rural development banking organizations in the United States. The bank operates 39 full-service branch locations across Arkansas and Mississippi. Visit Southern Bancorp website at

About CetoLogic

CetoLogic provides software solutions to financial institutions and retail organizations. Headquartered in Atlanta, Ga., CetoLogic proudly services the needs of over 1,500 clients in all 50 states and Canada. CetoLogic is the designer of, C3 Financial, a web-based cash forecasting and management software. In addition, CetoLogic pioneered Deposit Reclassification, a retail sweep program designed to eliminate reserve balances. CetoLogic’s solutions improve earnings, staff efficiency, risk management and back office operations. For more information about CetoLogic’s solutions, contact them at 1.877.495.0687.