CetoLogic Promotes David Austin to Vice President of Client Experience

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ATLANTA, Sept. 23, 2015 – CetoLogic, a leading provider of software and analytics for financial institutions and retailers, has promoted financial industry veteran David Austin to Vice President of Client Experience. In his new role, Austin will be responsible for overseeing the experience of clients from implementation through ongoing support, implementing corporate strategy and managing operational business initiatives for the firm.

Austin brings more than a decade of financial industry experience to the CetoLogic team. In his previous role as Vice President of Business Development with CetoLogic, Austin was responsible for directing new sales and strategic alliances. Austin also previously served as a consultant for CetoLogic’s sister company, Ceto and Associates, where he worked with financial institutions and executive management teams to identify and recover non-earning assets through effective management of Federal Reserve Balances, coin and currency management and conducting enterprise wide reviews of non-interest income, interest income and interest expense.

In addition to his work with CetoLogic, Austin previously served as a Financial Advisor at Morgan Stanley, an Operations Manager at Fairwinds Credit Union and an Assistant Manager at Wells Fargo Financial. Austin earned a bachelor’s degree from University of Maryland Baltimore County in Baltimore, Md.

“Working with CetoLogic enables me to leverage my expertise in helping financial institutions identify and recover non-earning assets, which will continue to be a critical initiative as interest rates rise and financial institutions’ liquidity demands grow,” said Austin. “I have very much enjoyed working with the CetoLogic team and I look forward to being a part of their future success.”

“I have had the pleasure of working with David for over eight years with both Ceto firms, and he has been an instrumental part of CetoLogic’s continued growth and success,” said Douglas Ceto, President and CEO of CetoLogic. “David has always been an advocate for clients and they will benefit from his many years of experience. I am confident that clients will have the best experience possible with David ensuring their implementation and support is first class. I am excited for David to lead and drive our client services team, but I am most excited for our clients.”

About CetoLogic
Atlanta, Ga.-based CetoLogic provides software solutions and analytics to financial institutions and retail organizations. CetoLogic proudly services the needs of more than 1,500 clients in 50 states and Canada by providing “Smart Solutions that Make Dollars and Sense.” CetoLogic is the designer of C3 Financial, a web-based cash forecasting and management software. CetoLogic is also responsible for Deposit Reclassification, a Regulation D retail sweep program designed to eliminate reserve balances. CetoLogic’s pALMs is a web-based asset/liability management simulation software that provides accurate and detailed analysis asset-by-asset and liability-by-liability. These solutions improve earnings, efficiencies, risk management and operations.